The things you save, and how to actually get to them.

Reels you'll never scroll back to. Bills that sneak up. Trips that stay "someday". Short reads on fixing that — and what we're building.

How the nudges decide when to remind you (and when to stay quiet)

One a day at most, and only when there is something you can act on. The rules behind a nudge, in plain words.

Every save app is a grid of pictures. Ours is a list of words. Here is why that is a feature, not a limitation.

One reel promised "7 days in Goa on ₹15k". Here is what that looks like day by day when the plan is built from the reels themselves.

You saved the kurta at ₹1,800. It is ₹1,600 now. You would never have known.

Half of what we want to remember arrives as a screenshot. Here is what happens when the app reads them instead of you.

A 30-second recipe reel has ten ingredients and six steps in it. By the time you are in the kitchen you remember "paneer" and "something with curd".

Say it once — in Hindi, English, or both — and get a structured note with the date, the amount and the people in it. No typing, no forms.

Kasol, Jibhi, Rishikesh, Lansdowne — the reels are all saved. Here is the budget shape of each, and how to turn three reels into a plan.

You have saved a dozen Gurgaon cafe reels. Here is how to turn them into an actual Sunday, and what to look for in each one.

Folders on Instagram hide the one thing that matters: what the reel actually said. Here is a way to organise saves by what you will do with them.

You don’t need another listicle. You need the four things you already saved, sorted by how far they are and whether you’re free.

Three saved reels became a four-day plan with stays, buses and a budget — without opening a single travel site. Here’s the plan, and how it was made.

Time-based reminders interrupt. A nudge that fires when you’re 400 metres from the cafe you saved is a different thing entirely.

Screenshot the bill or just say it out loud. Wanna Try pulls the amount and due date, and nudges you the morning it matters.

Instagram’s Saved tab is where plans go to die. Here is why, and a two-minute habit that turns a saved reel into a Saturday.